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Pitch Deck

Seabhac.io

The Monitoring Platform That Replaces Five Separate Tools

One dashboard. 14 check types. EU-hosted. Honest pricing.

Infrastructure monitoring with hawk-eye precision.

The Problem

Teams are bleeding money on
monitoring sprawl

The average engineering team pays for 3–5 separate tools because no single platform covers everything.

Tool you need Typical vendor Cost/mo
Uptime monitoring Pingdom, Better Uptime €15–€80
Page speed / Core Web Vitals Checkly, SpeedCurve €50–€200
SSL certificate tracking TrackSSL, CertSpotter €10–€50
DMARC report analysis dmarcian, Valimail €50–€500+
DNSBL / blacklist monitoring MXToolbox, HetrixTools €20–€100
Total 5 separate tools €145–€930+

…and you still don't have broken links, domain expiry, SSH monitoring, or synthetic transactions.

Market Insight

The monitoring market is
artificially fragmented

These are all the same job "is my infrastructure healthy?" yet the market forces teams to buy 5 tools.

🖥 Uptime Better Uptime · Pingdom
UptimeRobot · StatusCake
📧 Email Security dmarcian · Valimail
EasyDMARC · PowerDMARC
Page Speed Checkly · SpeedCurve
Datadog Synthetics · Calibre
🛡 DNSBL / Reputation MXToolbox · HetrixTools
Spamhaus DQS · DNSlytics

Our thesis: One platform should cover all of this. So we built it.

The Solution

Seabhac.io
Everything in one place

Check Type Competitor Doing Only This Seabhac
HTTP/S uptime Better Uptime, Pingdom
DNS record validation DNSlytics, MXToolbox
SSL/TLS expiry & cipher TrackSSL, CertSpotter
SMTP / EHLO testing MXToolbox
Email Auth (SPF/DKIM) MXToolbox, EasyDMARC
DNSBL (50+ lists) HetrixTools, MXToolbox
TCP / UDP port checks Datadog, Checkly
Page Speed / Core Web Vitals Checkly, SpeedCurve
SSH banner monitoring
Domain expiry (WHOIS)
Broken links crawl Dr. Link Check, Ahrefs
DMARC aggregate reports dmarcian, Valimail
Synthetic browser testing Datadog, Checkly
Page snapshots → S3

12+ check types. One platform. One price.

Competitive Landscape

Where we sit vs. everyone else

Seabhac is alone in the top-right: the only platform that is both comprehensive AND affordable.

Vendor Checks Pricing EU?
Seabhac.io 14 Flat €0–€50
Datadog 4 Usage-based $$$
Checkly 4 Per-check €50+
Better Uptime 4 Flat €20–€100
dmarcian / Valimail 1 Per-domain €50–500+
MXToolbox 5 Flat €50+
HetrixTools 4 Flat €10+

The only platform
with 14 check types
at SMB pricing.

Competitors either do 1–5 things expensively, or 4 things cheaply. No one bundles the full stack.

Competitor Deep-Dive

Two killer price wedges

🛡 The DMARC Tax

Vendor 5 domains 50 domains
dmarcian ~€150 ~€500+
Valimail €500+ €2,000+
EasyDMARC €60 €200+
PowerDMARC €80 €400+
Seabhac.io €19.99 €49.99

Flat-rate, unlimited DMARC domains on Business tier.

⚡ The Datadog Tax

Vendor 1 test/min 10 tests/min
Datadog Synthetics ~$518/mo ~$4,320/mo
Checkly ~€100/mo ~€500/mo
Seabhac.io Incl. in plan Incl. in plan

Flat-rate compute minutes. No per-check-run billing.

Product

14 monitoring capabilities,
one platform

🏗 Infrastructure

  • HTTP/HTTPS uptime
  • TCP port checks
  • UDP port checks
  • SSH banner monitoring

🌐 DNS & Domains

  • DNS record validation
  • SSL/TLS certificates
  • Domain expiry (WHOIS)
  • Broken links crawl

📧 Email Health

  • DMARC aggregate reports
  • Email Auth (SPF/DKIM)
  • SMTP/EHLO testing
  • DNSBL (50+ blacklists)

⚡ Web Performance

  • Page Speed (Core Web Vitals)
  • Synthetic transactions
  • Page snapshots → S3

All scheduled via cron. All run from 12 global regions. All with configurable alert rules on any metric.

Architecture

Built to scale from day otdne

Purpose-built, not cobbled together from acquisitions.

Layer Technology Why
API Gateway Gin + gRPC Dual protocol REST for web, gRPC for perf
Job Queue NATS JetStream At-least-once delivery, persistent, horizontally scalable
Database PostgreSQL + TimescaleDB Time-series optimized, 85+ migrations
Cache Redis Session store, rate limiting, warm chromium pool
Browser Engine ChromeDP (headless Chrome) Real rendering for page speed, synthetics, screenshots
Observability OTel + Prometheus + Grafana End-to-end tracing: API → NATS → worker → DB
Auth JWT/PASETO + TOTP 2FA + OAuth Enterprise-grade with phishing-resistant 2FA
Billing Stripe Subscription management, invoicing, usage metering
GeoIP MaxMind GeoLite2 ASN + country resolution for DMARC and DNSBL

Clean Architecture domain / application / infrastructure / interfaces separation. Every domain independently testable.

Pricing

Simple, transparent pricing

No per-seat fees. No overage traps. DMARC volume spikes don't change your bill.

Free Pro ★ Business Enterprise
Price/mo €0 €19.99 €49.99 Custom
Uptime monitors 10 100 500 Unlimited
Check interval 5 min 5 min 1 min 10s
Page speed monitors 2 15 30 Unlimited
SSL monitors 5 100 500 Unlimited
DMARC domains 1 5 10 Unlimited
DNSBL checks
Status pages
API access
Alert integrations Email Slack, PD, Discord All All + Webhooks

Annual billing: 20% off. Free tier has real utility — no credit card required.

Competitive Advantage

Six moats competitors
can't easily replicate

1. Unified scope

No other platform combines uptime + DMARC + DNSBL + page speed + synthetic testing. Competitors would need to build 3–5 new product lines.

2. EU-first, GDPR-native

Data stays in Europe. Every US competitor has GDPR as an afterthought we built it from day one.

4. Flat-rate pricing

Structurally cheaper for growing teams. Incumbents can't match without cannibalizing revenue.

5. Cloudflare Browser Rendering

Synthetic tests execute inside Cloudflare Edge, bypassing anti-bot challenges. Datadog and Checkly can't do this.

6. AI Diagnostic Reports

One-click DMARC health summary formatted for AI analysis. Hours of XML parsing → 30-second ChatGPT conversation.

Market Opportunity

Target market & TAM

Segment Profile Pain point TAM (EU)
SRE / DevOps 5–50 engineers Paying for Datadog + PagerDuty + status page €800M
Email security IT admins, mid-market dmarcian / Valimail pricing €200M
Agencies Web/dev agencies 5 tools per client, no unified dashboard €150M
SaaS startups 3–30 person teams Need monitoring, can't afford enterprise tools €300M
E-commerce Online retailers Page speed = revenue; DMARC = brand protection €250M
Serviceable EU market ~€1.7B
Global expansion potential ~€5B+
Go-to-Market

Four-phase growth strategy

Phase 1: Developer-Led Growth (Now)

Open source client api on GitHub. Free tier with real utility. Developer content: "Stop paying the Datadog tax." Hacker News, Reddit r/devops.

Phase 2: Email Security Wedge (3–6 months)

Target dmarcian & Valimail customers with "switch and save" calculators. DMARC-specific landing pages. Google Ads on low-competition DMARC keywords.

Phase 3: Agency & Reseller Program (6–12 months)

White-label status pages, multi-org management dashboard, volume discounts for 50+ organizations.

Phase 4: Enterprise (12+ months)

Private probe nodes, SSO/SAML, audit logs, SLA-backed support, ISO 27001 / SOC 2 certifications.

Traction

Built, shipped, production-ready

85+
Database migrations
14
Check types live
12
Global regions
3
Auth methods
Capability Status
Product core Live, production-ready
REST + gRPC API OpenAPI spec, API key management
Stripe billing Plans configured, subscription management
Auth system Email, Google/GitHub OAuth, TOTP 2FA
Status pages Per-org, customizable
Alert rules Multi-condition, cooldown, consecutive counts

Next 90 days: Public launch · Dashboard polish · Status page custom domains · First 100 paid customers

Team
Seabhac logo

Built by an SRE who lived the pain
of monitoring sprawl firsthand

Every check type exists because someone on-call needed it at 3 AM. The platform reflects real operational experience not a product manager's feature list.

production-grade execution.

Go 1.26 · PostgreSQL + TimescaleDB · NATS JetStream · Clean Architecture

Seabhac logo

One platform.
14 check types.
One honest price.

Infrastructure monitoring with hawk-eye precision.

Hosted in the EU. GDPR-compliant. Built for teams who just want things to work.

seabhac.io

Appendix

Full Competitive Matrix

Seabhac
Datadog
Checkly
BetterUp
dmarcian
MXTool
HTTP uptime
DNS monitoring
SSL expiry
Email Auth
DNSBL (50+)
DMARC reports
Page speed
Broken links
Synthetic browser
Domain expiry
EU-hosted
Flat-rate pricing
API included
Status pages
TOTP 2FA
Checks in one tool
14
4
4
4
1
5

Seabhac covers more check types than the next 3 competitors combined at a fraction of the cost.